Getting Down To Basics with Tips
For any business to set itself apart, it should develop a unique brand. Every brand is anchored around certain things such as the logo and colors used. A good branding exercise can actually be one of the most effective marketing strategies. If an orthodontist company is to stand out, it needs to have a unique logo and unique branding. If your company is looking to design a new logo, these pointers will help you make a catchy and effective one.
One of the small but important things you need to get right is the font. When choosing a font, steer away from formal office fonts. This is because they will seem too formal to potential clients and outdated. Customers should feel a sense of comfort and warmth when they look at your logo. In the same line, do not use the extremely informal fonts. When informal fonts are used, potential customers may feel like their issues will not be taken seriously. Consult the orthodontist and do some research to find the most appropriate font.
The color you choose to use on the logo is just as important as the font. If the logo is for an established company, use the company colors on the logo too. For new companies, choose a color that will work well both on the logo and on the premises and uniforms. If you are having a hard time choosing a color, read some papers that show which colors customers respond to.
For a logo to be complete, it needs to have a catchy image on it. Avoid using a tooth or teeth on the logo as that will be too generic and average. There many other images that can communicate the right message without incorporating any version of a tooth. You can browse other company logos to get new and fresh ideas.
At this stage, you have all the components to make a great logo. When all the individuals components are brought together, the final product should be eye catching and very straightforward. Since people do not spend too much time scrutinizing logos, they should communicate as much as possible in the shortest time. The image should be catchy and the words readable. The logo should only contain the most important information, since the rest can be put on fliers.
The last thing you need to consider is the suitability of the logo on other company properties. For example, it will appear on the company’s website, signage, staff uniform and all documents. You should therefore make a logo that can be easily incorporated on all those platforms. Avoid having very fine details on the logo that might be lost on small versions of it.