Is your health center not getting any patients or even inquiries from your website?
Below are five pointers which can help in your website SEO, drive traffic to it and increase your patients.
Focus on Localizing Your SEO
Focusing on local SEO should be your number one priority. If your clinic is located in a particular state, you should not expect to attract patients in need of let’s say oral drug test in another state.
The search engines have become effective nowadays, and most people use it to find local companies for any type of service. Hence, localizing your search engine optimization is critical if you want to attract patients within the area you are to your healthcare clinic.
Your site’s optimization should include for example a local description such as oral drug test in LA to make it easy for locals to find it.
For effective SEO of your healthcare site, the website should be mobile-friendly. A study has shown that about fifty percent of potential new patients will find healthcare services such as oral drug test using their smartphones.
The first you should do is analyzing if your current healthcare site is easy to navigate and does not take plenty of time loading on a mobile device.
Most websites do not have traffic of people because their sites are not mobile-friendly.
Generating Interesting Content for Your Website
You should post shareable content to enhance your healthcare site SEO. The posts should also be easy and straightforward for patients using your site to understand.
Social Media Platforms
For your healthcare site to have effective SEO, it should also have social media engagement. The essence of social media is to provide the right information patients want to know about.
The ability to chat real-time on these platforms has made social media platforms effective in boosting a particular site’s SEO.
For example, if you ask your social media followers what they think of an oral drug test. People will start a conversation and engagement immediately, making the search engine optimization of your site effective.
Pay Attention to Reviews
Individuals are nowadays more inclined to select a healthcare service provider for let’s say an oral drug test if it has more positive online reviews.
Even though you might not have the ability to control the kind of reviews people write about your site and the kind of services you offer, you can monitor. You will be able to get a few ideas on where you need to improve based on these reviews.
Ready to Dominate Healthcare SEO?
Following the pointers described above, your website traffic will be increased significantly since your healthcare SEO will have been enhanced effectively.